Diner discovery and booking
Help diners search by restaurant name, location, and available offers, then move from discovery to an available reservation.
Anonymous hospitality case study
Scaling restaurant discovery, booking, and partner operations
An established restaurant reservations provider needed a delivery model that could extend its SaaS portfolio without adding management overhead. A focused initial scope grew into delivery across core product modules.
The situation
Several product ideas had to become one coherent experience across the restaurant booking ecosystem.
The client connected diners with restaurants and helped restaurant operators improve booking activity and marketing. Its internal team remained focused on the core platform while outside delivery began with a smaller, clearly bounded product scope.
The new SaaS products needed to support different goals without becoming disconnected: diners wanted fast discovery and reservations, booking partners needed search and analysis, and restaurant operators needed practical tools for listings, offers, campaigns, and reports.
The product challenge
Design for three user groups while keeping delivery priorities visible and quality built in.
The team had to translate a shared reservation domain into focused products, align with the client’s business, quality, and technical leaders, and release useful increments without losing sight of the wider platform.
Booking partner workflows
Give booking partners and agencies a focused way to search restaurants, place reservations, and analyze booking activity.
Restaurant growth tools
Let restaurant operators manage core information, promotions, campaigns, and reports in the same product family.
The solution
A tailored Scrum and XP model turned prioritized user stories into connected SaaS products.
The client’s business analyst, quality leader, and technical expert worked directly with a cross-functional Shinetech team. Together, they prioritized the highest-value requirements, created shared product foundations, and built modules around clear user stories.
- 01
Prioritize for business value
Review requirements as a shared backlog and begin with the stories that delivered the strongest value to each user group.
- 02
Build quality into delivery
Use continuous integration, unit and smoke testing, pair programming, and rapid defect correction throughout each iteration.
- 03
Share context across roles
Keep objectives and delivery status visible through daily coordination, knowledge sharing, and collective ownership of testing work.
How we worked
Start focused, demonstrate capability, and expand responsibility through delivery.
The engagement began with non-core product work so the client could evaluate technical capability, communication, and delivery quality with limited risk.
Short iterations, daily coordination, and working software gave stakeholders frequent points to review priorities and correct issues before they accumulated.
As the team established trust, its responsibility expanded into core platform modules while preserving close collaboration with the client’s internal specialists.
01Focus
Begin with a bounded product scope.
02Prioritize
Select the highest-value stories.
03Integrate
Build and test continuously.
04Expand
Take on core modules as trust grows.
The result
Three SaaS products launched across the restaurant booking journey.
The product family became available to users across Europe and gave diners, booking partners, and restaurant operators purpose-built experiences on a shared delivery foundation.
Three productsfor distinct user groups
Integrated qualitythroughout each iteration
Expanded scopefrom non-core to core modules
One product family, distinct jobs
Each experience concentrated on the work its audience needed while remaining connected to the broader restaurant reservation domain.
A more efficient delivery model
The client extended its development capacity and reduced development costs while maintaining quality and on-schedule releases.
Trust earned through working software
Consistent collaboration and delivery enabled the external team to move beyond the initial scope and contribute to core product modules.
Case taxonomy
Searchable by industry, technology, product, and delivery practice.
Industry and product
- Hospitality
- Restaurant Technology
- Online Reservations
- SaaS
- Multi-sided Platform
Technology and delivery
- ASP.NET MVC
- WCF
- Scrum
- XP
- Continuous Integration
- Unit Testing
- Pair Programming
Business need
- Restaurant Discovery
- Booking Workflow
- Promotions
- Campaign Management
- Booking Analytics
Connect a multi-sided product
Need to turn complex user journeys into a coherent software platform?
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