Visual product communication
Sales teams needed a stronger way to display carpet designs, palettes, and configurations during client conversations.
Anonymous manufacturing case study
A custom carpet manufacturer needed digital tools that could present intricate designs more effectively, connect distributed teams, and make production status visible across the manufacturing process.
The situation
The manufacturer created made-to-order carpet designs for complex commercial and residential environments. Its internal IT team needed help with development issues outside its available capabilities.
Early technical work demonstrated the delivery partnership. The scope then expanded to communication and operational needs that crossed sales conversations, internal collaboration, and manufacturing activity.
The product challenge
The solution needed to bridge highly visual sales conversations and detailed manufacturing coordination without flattening either experience.
Sales teams needed a stronger way to display carpet designs, palettes, and configurations during client conversations.
Teams across manufacturing and customer-facing functions needed more effective online communication, including video meetings.
Staff needed detailed, timely visibility into status as each custom order moved through manufacturing.
The solution
The team created custom digital tools that improved the quality of customer presentations and made it easier for staff to connect with prospects, customers, and one another.
Give sales teams a clearer way to show carpet patterns, palettes, and design alternatives.
Support online communication and video meetings across customer-facing and manufacturing teams.
Expose detailed manufacturing status so teams can follow a custom order through the production process.
How we worked
The relationship began with a trial focused on smaller IT issues and a limited set of technical questions.
Direct collaboration revealed a broader need for connected online solutions across sales communication, presentations, and production operations.
After the new tools were introduced, the delivery team continued with maintenance and feature enhancements to support the wider platform ecosystem.
Resolve bounded technical issues first.
Identify communication and visibility gaps.
Build presentation and production tools.
Maintain and enhance the platform.
The result
The documented tools were used to display carpets, color palettes, and designs to customers, improve communication, simplify collaboration among manufacturing sites, and monitor production status in real time.
Customer-facing teams could communicate complex visual options through purpose-built presentation tools.
Production tracking connected the sales conversation to the reality of work moving through manufacturing.
Ongoing maintenance and enhancements extended the value of the initial solution set.
Case taxonomy
Connect product and production
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“A fantastic company to work with.” After the initial rapid development project, American Shipping Co. kept two Shinetech developers embedded for nearly four years, supporting internal and external tools and new AI initiatives.
CEO, American Shipping Co. - 5-star Google Review